SA Mines and Energy Journal : June 2009
JUNE/JULY 2009 SA MINES & ENERGY JOURNAL 38 Sparke Helmore The first choice in mining & resources law Industry specialists in: adelaide | brisbane | canberra | melbourne | newcastle | perth | sydney | upper hunter Over 100 years experience servicing the resources and energy sector - yet another good reason to choose Sparke Helmore Lawyers » Safety and workplace relations » Mining including planning approvals » Environmental, Planning and Water law » Commercial law and contracting » Mergers, acquisitions and divestments » Insurance and compensation WORKFORCE Targeting today’s teens There’s more to it than you think! That’s the message young people are being given about careers in the resources and defence industries, writes Aoife O’Mahony, SACOME Manager Careers Promotion. Speaking students’ language and using their preferred communication tools are the keys to the success of a new South Australian careers campaign. The innovative project aims to encourage students aged 14 to 16 to explore career opportunities in the resources, defence, ICT and advanced manufacturing industries. The campaign was officially launched on May 1 at the annual careers expo by Brian Cunningham, Chief Executive of the Department of Trade and Economic Development. Graham Ascough, Managing Director of Mithril Resources and a SACOME councillor, represented the chamber at the expo and spoke to parents and students about his international career in the resources sector. If we are to ensure the continued pipeline of graduates and tradespeople into our industry, we need to engage with them at a young age and assist them with their career decisions. This campaign is designed to do just that. It aims to promote the great career opportunities in this sector and inspire students to realise that they, too, can have rewarding careers in SA’s resources sector. The interactive website, online, TV and radio advertising is all based around the idea “there’s more to it than you think” . By highlighting these opportunities and identifying career paths, this campaign is also emphasising the need for students to continue with science and maths. The teenage audience is notoriously difficult to engage with, as the advertising giants are well aware. To connect with this audience, we need to speak to them on their terms and use their preferred communication media. Within the recruitment industry, defence forces worldwide have tapped into this method of recruiting for many years and have even expanded into virtual gaming as a recruitment mechanism. The shortage of qualified engineers and scientists, in particular, is a global issue – it’s not just a concern for South Australia or Australia. Ireland and England have both realised that the engineering sector requires a large-scale advertising campaign to address this issue; unfortunately, neither of their governments have shown the initiative to proceed by supporting an ongoing campaign. Athough they have invested heavily in online campaigns, they haven’t helped fund additional radio and television advertising. The key factor of this South Australian Government project is the public advertising component. It is an innovative measure that should be championed and applauded. As the industry representative in South Australia, SACOME has keenly supported this Ifweareto ensure the continued pipeline of graduates and tradespeople into our industry, we need to engage with them at a young age.
April May 2009